Email, Phone Script and Criteria for Quarterly Book-a-thon

Published: Sat, 04/10/21

Hi ...

As discussed at our monthly meeting last Thursday, a special Book-a-thon is being held on Monday, April 12 from 7:00 to 8:00 PM.

Its' purpose is to help you strengthen your calendar in the second quarter so you can make your business "do what it do".

If you're ready to start doing instead of talking, put your myriad of excuses to the side and show up at the book-a-thon with a list of people you want to call!

Below, you'll find the email you should be sending out on Sunday. Feel free to edit it and massage it into what you want it to say.

The purpose of this email is to insure that you don't have to make cold calls during the Book-a-thon. All you have to do is copy, paste and insert the appropriate name.

Right below the suggested email, you'll find a simple script you can use when calling. So you're familiar with it and sound like yourself, you'll want to practice it a few times before using it.

There's a Book-a-thon Special that's on offer between Monday April 12th and May 23rd. It's called the Tee and Tote Special.

Qualifiers can select a T-shirt ($29.99 or less) and a Tote Bag ($19.99 or less) in addition to the other Host rewards that we have. Obviously, that's a lot of swag for a $400 party with only one booking.

The criteria for using it is below.

Parties must be held between April 12th and Sunday, May 23rd.
Party sales must be $400 or more.
Party sales do not include Party Specials, shipping, etc.
The party must have at least one booking that holds.
Once a host qualifies, email the Home Office with your host's name, shipping address, T-shirt selection/size, and Tote Bag selection.
You will receive an invoice for $15.00. Once paid the order will ship out to your host.
This special is for Hosts only... not for consultants.

Fyi, the cost to consultants for the special incentives is $15.00. That's necessary in order to have an attractive offering that helps you fill your calendar.

If they haven't already, your leaders will be sending you the link to get on your team's book-a-thon. So be on the look out for it.

See you at the top,

Brian

Email to Copy, Paste and Send

Hi ____:

I hope all is well with you and your loved ones.

I’m reaching out to let you know about a Springtime Host Special that Ethnic Expressions is running.

It’s for anyone who hosts an Ethnic Expressions Zoom Party with me between Monday, April 12 and Sunday, May 23.

So… what do they get?

On top of all the free shopping and half off items that our hosts already get, I’m also offering the following special gifts to hosts who have at least a $400 party with one booking:

A FREE tee shirt up to $29.99 of your choice. Nothing makes a statement quite like our "message" tee’s.
One of our $19.95 tote bags… FREE. There are many to choose from!

If you add these freebies up, they come to nearly $50.00! And that’s on top of all the other swag you can get if you host a one-hour Zoom Party.

That means:

Free shopping based on party sales.
Half price selections based on party sales.
$25 coupons for each booking.
Our Step Out In Style and Deck the Walls special.
And... a FREE tee and tote.

You can’t beat that with a stick!

But the most important thing is being a cultural ambassador for your friends and family. This is a chance to keep them plugged into the importance of Black history and culture.

I’m super excited about the possibility of working with you to do that. So, just a heads up… I’m going to call you tomorrow evening (Monday, April 12) to talk with you about it.

Looking forward to talking with you,

Keisha Consultant

Sample Phone Script

Hi ____

I sent you an email yesterday to let you know I’d be reaching out to you today. Did you see it?

Okay, great! Well as I said in the email, I’m running a spring time hostess special for anyone who hosts an Ethnic Expressions Zoom Party with me between now and Sunday, May 23rd.

EE already gives their hostesses everything and the kitchen sink, but we're adding some special gifts to the free shopping, half-price selections, Step Out In Style and Deck the Walls incentives that hostesses already get.

A FREE tee shirt up to $29.99. These tee’s make a statement wherever you go.
One of our $19.95 tote bags… FREE. There are many of these to choose from!

If you add up those freebies up, they come to nearly $50.00! And that’s on top of all the other swag you can get for hosting a one-hour Zoom Party.

And… all that it takes to qualify for my extra gifts is a $400 party with at least one booking.

The other thing I mentioned in the email was the opportunity to be a cultural ambassador for your friends and family and keep Black culture in the front of their minds.

I’d love to partner with you to do that.

If you were to host a party, which would work better… a weekday or a weekend?

Okay, if a weekend is best, which day do you prefer… Friday, Saturday or Sunday?

Okay, if we do a Saturday, I usually do parties at either 4:00 or 7:00. How does 7:00 on May 2nd sound?

Great! I’ve got several other calls to make, but let’s do two things right quick.

First, let’s both go ahead and put that date and time in our phone calendars. If you’re like me, you’ll forget as soon as we get off the phone.

And second, let’s set up a time for a 20-minute chat, tomorrow or the next day, so we can put your party together right and make sure you get to that $400.